![]() That means you can monitor whether your products are hitting the mark in Mexico but falling short for Filipinos. Big data tools like Brandwatch provide excellent in-depth insights into brand and product mentions across multilingual domains. With so many conversations taking place, you can’t possibly check each one manually. Don’t miss out on any mentions of your brandįacebook sees around 317,000 status updates shared every minute, while on Twitter there’s an incredible 200 billion tweets shared yearly. You won't have to guess whether customers prefer your products or your competitors', because the AI-powered analytics will clarify that for you. Struggling to know what’s setting you apart from your business rivals? How they interact with their customers, and what they’re doing better? Understand what the public are saying about your competitors and analyse how you can go beyond them.īrandwatch is particularly useful in this regard with their in-depth listening technology you'll benefit from a year's worth of detailed sentiment analysis on your brand and its competitors. It equates to better results for your business and adds fuel to your growth. ![]() This results in more than just a satisfying experience for the customer. Listen to your audience through social platforms and you’ll be able to constantly refine, adapt and improve your services. Successful businesses are ones that evolve. It's an extreme example, but it just goes to show the importance of having your ear to the ground on social media mentions of your brand and its significant figures for the purposes of damage control. Sponsors Adidas and Vitality immediately dropped their contracts with the player and club respectively in order to distance their brands from the negative backlash of public opinion. If West Ham had neglected to do this, more than likely public outrage would have continued to escalate. The club released a statement showing they understood the emotional sentiment of reactions on social media regarding the incident. A simple example is the video of West Ham FC's Kurt Zouma kicking a cat across a room in February 2022. A single incident can quickly turn viral and impact how thousands or millions of people view your brand. Your brand is your business’ identity, and unless you're tuned in on social listening you won't notice when the winds change. We'll include specific examples of how certain tools can address common business quandaries. In the next section we'll look into some more detailed use cases of social listening tools for your business. ![]() We can see that the above questions effectively boil down into two: What PR issues have we faced in the past 18 months that could have been handled better with social listening tools?.How could I use social media listening tools to gain insight into the above?.Are there significant blind spots in my understanding of competitors' campaigns and products?. ![]()
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